Scheveningen is gearing up for a new beach season. Starting today, beach businesses in the heart of the resort will begin constructing their pavilions along a brand-new boulevard. This marks a milestone for both the project and the resort. The renovation of the boulevard in front of the Kurhaus took over two years. The renovation will be fully completed in the coming weeks. The new boulevard will be officially opened before Easter weekend. 

Alderman Klaas Verschuure, Urban Development: “We’ve been working hard over the past few years to create a wide, green, and accessible boulevard. It’s now finished, and I’m impressed with the result. We did this together with the local businesses, and I want to thank them for their efforts. In the coming weeks, we’ll be adding the finishing touches with benches, plants, and beautiful lighting. We’ll also be adding some fairytale-like sculptures. I can’t wait to sit on the terrace here. I’ve got my sunglasses ready.”

The beach pavilions were on the construction site for two years during the renovation and are now moving to their new location. Martin Wörsdörfer, chairman of the Beach Business Association: “We’ve been really looking forward to this moment! A renovation like this always has a big impact. But we persevered together and are happy with the result and our new locations. We’re looking forward to the new beach season and have a full program on the boulevard in April and May. We invite everyone to come and celebrate beach life with us!”

Two years of renovation 

The boulevard in front of De Pier and the Beelden aan Zee museum is over ten meters wider and considerably greener. In front of the Kurhaus, a central square will provide space for (new) events in the seaside resort. A new 30-meter-wide staircase and two new ramps connect the boulevard directly to the beach. The staircase is marked by the Leger & Vloot monument.

Area development 

The boulevard is part of a broad area development in Scheveningen. The municipality and market players are collaborating on this project. The municipality previously renovated the South and North Boulevards. In the coming years, the resort’s entrances will also be renovated. Market players are investing in projects including a new pier, Palace Promenade, and the renovation of the Northern Harbour Head.

Kijkduin 

At the same time, businesses in Kijkduin are setting up their beach pavilions. The public space there has also been significantly renovated, including a new bicycle parking facility, a kiosk in the dunes, and the famous play boat. This season therefore marks the first full-fledged beach season in the renovated resorts.

Image: Construction on the renovated boulevard is in full swing. Credit: Arnoud Roelofsz