KADE ROCK, the pop festival held around the famous Musicon Music Centre in The Hague, has been running since 1996. The streets around the festival site are the cradle of The Hague’s famous beat culture, sacred ground. The careers of almost all well-known pop and urban artists from The Hague in recent decades began there. This annual gathering of pop generations is part of the intangible heritage of the Netherlands and offers a unique opportunity to get to know the past, present and future of the number one pop city.