ADO Den Haag has announced Zelesta as its new main sponsor. The Dutch brand, known for its original washable duvet with a fixed cover, will become the club’s most important commercial partner from the coming season.
The sponsorship begins in the 2026–2027 season, when ADO Den Haag returns to the Eredivisie, the top tier of professional football in the Netherlands.
For international readers who are less familiar with Dutch football, ADO Den Haag is The Hague’s professional football club and an important part of the city’s sporting identity. The club has a loyal local following and plays a visible role in the wider community, both on and off the pitch.
Zelesta is a fast-growing Dutch brand that aims to make bed-making easier. Its washable duvet has become popular with customers who want to make their bed quickly and conveniently. From its base in the Netherlands, the company has grown into a recognised brand in several European countries.
Martijn van Opstal, Commercial Director of ADO Den Haag, said the club is proud to welcome Zelesta as its new main sponsor.
“We are extremely proud to be able to connect Zelesta to ADO Den Haag as our new main sponsor. Zelesta is a fast-growing Dutch brand that fits perfectly with our ambitions and modern image. From the first contact, we felt a shared energy and entrepreneurial drive. With Zelesta, ADO Den Haag is bringing in an ambitious and innovative partner with whom we want to continue building the future of our club in the coming years.”
Zelesta CEO Sven Bosschaart also responded positively to the new partnership.
“ADO Den Haag is a club with enormous energy, a loyal fan base and a strong identity. That fits well with who we are as a brand. For Zelesta, this partnership is a great step towards further growth in the Netherlands and increasing our visibility as a brand. We look forward to achieving great things together, both on and off the pitch.”
Last week, ADO Den Haag also announced that Unicomm will be the sleeve sponsor of the men’s team next season. The club already has long-term partnerships with EasyTech Technical Solutions on the sleeve and Biersteker on the back of the shirt.
The #ADOgroen initiative, through which the club aims to help get The Hague moving, will also feature on the shirts. This will appear on the lower back of the match shirts for the men’s, women’s and youth teams.
Text: ADO Den Haag, translated and adapted by The Hague Online
Image: ADO Den Haag/Angelo Blankespoor