On Friday, July 10, Pizza FM officially opens its doors on the Grote Markt in The Hague. Pizza FM is the modern successor to ‘De Bakplaats’ and the ice cream concept ‘Lik It Gelato’. With this transformation, the pizza spot acquires a contemporary look that aligns with the events and atmosphere of the Grote Markt and the Popdistrict. 

The foundation remains unchanged: authentic Neapolitan pizzas from a specially imported Neapolitan oven, which can be ordered at almost all eateries on the square. However, the menu has been expanded with even better recipes, Pinsa Romanas, and a wide range of homemade (vegan) ice cream. The visual identity and artwork have been completely revamped by designer Jawgem. 

Free slices

The launch will be celebrated on Friday, July 10 from 6:00 PM with the giveaway of free pizza slices to the public. Additionally, DJ ItaLau Lau will be spinning and goodies will be handed out. 

Images: new menu, the logo, and the slogan (artwork by Jawgem).